Advances in Advertising Research (Vol. VII): Bridging the by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

targeting various advertisements codecs, this booklet offers overseas cutting-edge learn inter alia at the quick evolving and more and more complicated advertisements panorama that increases a couple of demanding situations for advertisers. additional learn is required to lead offerings relating to advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in advertisements examine are released via the ecu advertisements Academy (EAA). This quantity is a selective choice of learn provided on the 14th foreign convention in advertisements (ICORIA), which used to be held in London (UK) in July 2015. The convention amassed greater than one hundred fifty individuals from quite a few international locations from approximately all continents, together with Europe, North and South the US, Asia, and Australia.

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